Web Marketing in Denver - Sarah Takahashi
What are SEO and SEM, and what can they do for you? – It is well known that getting your website to rank highly in search engine listings is key to generating business online. While you don't need to study Google algorythms to achieve this, you do need a good plan. A Search Engine Marketing (SEM) plan is the overall strategy for increasing a website’s visibility on search engine listings. A basic SEM plan for any business requires the following:
- Researching the key words and phrases people use to search for your type of website.
- Implementing Search Engine Optimization (SEO) best practices - Using a constantly evolving understanding of how search engines order their “natural” (non-paying) search listings to smartly place key words and phrases in both copy and code.
- Selecting the best and most relevant online directories for your site to be listed under, and selecting the most useful and cost-effective means of advertising on those directories.
- Link Building – Getting other web sites to list your website as a resource, partner, or just a really cool place to go.
How much your business benefits from SEM depends on your budget and your goals. Contact us today to create a strategy that fits both.
